CPC Calculator
Calculate cost per click, total ad cost or clicks, plus click-through rate if you know impressions.
- Click-through rate (CTR)
- 2%
- CPM
- $14.00
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How to use the CPC calculator
- Choose what you want to find: CPC, total cost or clicks.
- Enter the two numbers you know.
- Add impressions to also see click-through rate and CPM.
CPC formulas
CPC shows what traffic costs, not whether it pays. Combine it with your conversion rate and order value to see cost per sale.
Example
A campaign spends 840 for 1,200 clicks from 60,000 impressions. CPC is 0.70, CTR is 2% and CPM is 14. With the same CPC, a 1,400 budget would buy 2,000 clicks.
What is a good CPC?
It depends on your platform, country and how competitive the keywords are. The real test is whether the clicks turn into profitable sales: maximum CPC = conversion rate × order value × margin you can spend on ads.
How to lower CPC
Improve ad relevance and landing pages to raise quality scores, target more specific keywords and audiences, test creative to raise CTR, and exclude placements or searches that never convert.
Frequently asked questions
How do I calculate CPC?
Divide total ad cost by the number of clicks.
What is the difference between CPC and CPM?
CPC is the cost per click; CPM is the cost per 1,000 impressions.
How do CTR and CPC relate?
For the same CPM, a higher CTR means a lower CPC, because more people click for the same reach.
How many clicks will my budget buy?
Divide your budget by your expected CPC.
What is a good CTR?
It varies by platform and format. Search ads usually have much higher CTR than display or social ads.
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