Marketing tools
Plan ad budgets, check campaign returns and understand the numbers behind your traffic and conversions.
8 tools
Break-even ROAS
Margin → minimum ROAS.
Know the ad return you need to profit.
Open toolROAS Calculator
Ad revenue ÷ spend → ROAS.
ROAS, ACoS and profit after ads.
Open toolAd Budget
Sales goal → ad budget.
Budget, clicks and orders to hit a target.
Open toolCPC Calculator
Cost ÷ clicks → CPC.
CPC, ad cost, clicks and CTR.
Open toolCPM Calculator
Cost + impressions → CPM.
Find CPM, ad cost or impressions.
Open toolCTR Calculator
Clicks ÷ impressions → CTR.
Click-through rate for ads, search and email.
Open toolTACoS Calculator
Ad spend ÷ total sales.
TACoS, ACoS and organic sales share.
Open toolConversion Rate
Orders ÷ visitors → rate.
Conversion rate and revenue per visitor.
Open tool