Conversion Rate Calculator
See what share of your visitors buy, and what each visitor is worth in revenue.
- Revenue per visitor
- $1.61
- Visitors per order
- 43.48
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How to use the conversion rate calculator
- Enter the number of visitors or sessions for the period, from your analytics.
- Enter the number of orders or conversions in the same period.
- Add revenue to see how much each visitor is worth.
Conversion rate formulas
Use the same source and date range for visitors, orders and revenue, or the numbers will not match up.
Example
A store gets 20,000 visitors and 460 orders worth 32,200 in a month. Conversion rate is 2.3%, each visitor is worth 1.61 in revenue, and it takes about 43.48 visitors to get one order.
What is a good ecommerce conversion rate?
Many online stores convert between 1% and 3% of visitors, but it varies a lot by industry, price point and traffic source. Returning visitors and email traffic usually convert far better than cold social traffic.
How to improve conversion rate
Speed up your site, show clear prices and shipping costs early, add trust signals like reviews and returns info, simplify checkout, and make product photos and descriptions answer buyers' questions.
Frequently asked questions
How do I calculate conversion rate?
Divide orders by visitors and multiply by 100.
Should I use sessions or users?
Either works if you stay consistent. Sessions are the most common for ecommerce.
What is revenue per visitor?
Total revenue divided by visitors. It combines conversion rate and order value into one number.
Why is my conversion rate low?
Common causes are slow pages, surprise shipping costs, weak product pages or low-intent traffic.
Can conversion rate be over 100%?
Only if one visitor can convert several times, such as multiple orders in one session.
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