Conversion Rate
Conversion rate is the percentage of visitors who complete a goal, such as placing an order.
For online stores, conversion rate usually means orders divided by sessions. It shows how well a site turns traffic into sales.
Site speed, clear pricing and shipping costs, trust signals and a simple checkout all affect conversion rate.
Formula
Conversion rate % = Conversions ÷ Visitors × 100
Example
A store has 20,000 visitors and 460 orders, a conversion rate of 2.3%.
Try the tool
Common questions
What is a typical ecommerce conversion rate?
Often between 1% and 3%, depending on industry and traffic source.
Sessions or users?
Either, as long as you are consistent.