Markup Calculator
Know any two of cost, selling price and markup? kivi works out the rest, and shows the matching margin.
- Profit per unit
- $60.00
- Gross margin
- 60%
Save time, just kivi it.
How to use the markup calculator
- Choose what you want to find: markup, selling price or cost.
- Keep "Markup" selected, or switch to "Margin" if your percentage is a margin.
- Enter the two numbers you know. Results update as you type.
Markup formula
Markup is measured against cost, so it can be any size. A 100% markup doubles the cost; it is not the same as a 100% margin.
Example
A product costs 25. With a 60% markup, the selling price is 25 × 1.6 = 40. Profit is 15, which is a 37.5% margin.
Markup vs margin
Markup divides profit by cost, margin divides profit by price. That is why a 50% markup equals only a 33.3% margin. Retail and wholesale teams often quote markup, while finance reports use margin, so always check which one a number means.
Common markup rules
Many retailers use keystone pricing, a 100% markup that doubles wholesale cost. Online brands selling direct often need 150–300% markup to cover ads, shipping and returns. Start from your costs, then check the resulting margin.
Frequently asked questions
How do I calculate markup?
Subtract cost from selling price, divide by cost and multiply by 100.
How do I add a markup to a price?
Multiply the cost by 1 plus the markup as a decimal. A 40% markup on 50 gives 50 × 1.4 = 70.
What is a 100% markup?
It means the selling price is double the cost, which is a 50% margin.
Is markup or margin better for pricing?
Markup is quick for setting prices from cost; margin shows how much of each sale you keep. Use both, which this calculator shows together.
Can markup be more than 100%?
Yes. Markup has no upper limit, unlike margin.
Terms on this page
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