Selling Price Calculator
Enter what a product costs you and the margin you want. kivi works out the price to charge.
- Profit per unit
- $20.00
- Markup
- 66.67%
Save time, just kivi it.
How to use the selling price calculator
- Keep "Selling price" selected at the top.
- Choose whether your target is a margin or a markup, then enter your cost per unit.
- Enter your target percentage and read the selling price and profit instantly.
Selling price formulas
A 40% margin and a 40% markup give very different prices. Margin is measured on the price, markup on the cost.
Example
A product costs 30. For a 40% margin, the price is 30 ÷ 0.6 = 50, with 20 profit. A 40% markup would give only 42, with 12 profit and a 28.57% margin.
How to choose a target margin
Start from everything a sale must pay for: product, shipping, payment and platform fees, ads and returns, plus the profit you want. Many online brands aim for 50% or more gross margin; wholesale often works on less with higher volume.
Check the price against the market
A formula gives you the price you need, not the price customers will pay. Compare with similar products, and if the market price is lower, look for cheaper sourcing or a different product.
Frequently asked questions
How do I calculate selling price from cost?
Divide cost by 1 minus your target margin as a decimal. For a 30% margin, divide by 0.7.
Should I use margin or markup?
Use margin if you plan profit as a share of sales; use markup if you add a fixed percentage to cost. The calculator handles both.
What cost should I use?
Your full landed cost per unit, including freight, duty and packaging.
Why can't margin be 100%?
A 100% margin would mean the product cost nothing, so the price would be infinite.
Does this include tax?
No. Work out your price excluding tax, then add GST, VAT or sales tax on top.
Terms on this page
Was this tool helpful?
Missing a tool you need?